The Startup Way picks up where Eric Ries 2011 classic, The Lean Startup left off. Eric brings his entrepreneurial, innovation and lean startup principles to large enterprises including the US Government, and General Electric in a stunning 18 mo company wide rollout. I had a chance to meet the author and his GE collaborator, Beth Comstock, on the book tour.

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The Startup Way, by Eric Ries
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Published by Simon Baier

Simon Baier is a strategic marketer and business developer of co-owned businesses. When not updating his web site (which is almost always) Simon is building teams, solving problems, modeling financials, automating processes, learning new things, and imagining the next big thing. He also enjoys investigating NYC with epic early morning dog walks.