Crazy Sexy Wellness

During  2008 and 2009 I worked with author and film maker Kris Carr and her crew to help expand her personal and professional brand to the web, and to support her off-line publicity campaigns.  I was initially contracted to help grow the business and worked with client to formulate a workable business model, and write a business plan. Later I helped monetize their high-traffic sites and forum.

  • Strategy/ Business Modeling
  • Financial Modeling
  • Competitive Analysis
  • Feasibility analysis
  • Ecommerce expansion
  • On-site advertising / Ad server implementation
  • Inbound traffic enhancement
  • Email marketing
  • Affiliate marketing
  • Social Media Marketing
  • WordPress plugin development
  • MailChimp API level customization

ICC – PowerPlatform

As a contracted member of a business development team, I provided technology strategy, research and project management for project PowerPlatform – a division of International Components Corporation of Chicago, Illinois.

I worked as technical project manager to help the client use then new online technologies to add value to customers, and to accelerate the prototyping and production processes of portable power components. The objective of the project was to consolidate the fragmented portable-power industry and to lead toward a larger and more strategic market (a.k.a. higher margin) for ICC.  We developed this extranet using Microsoft .NET servers including Commerce Server, Exchange, and Biztalk.

  • Ecommerce
  • Marketing automation
  • Community development
  • Prototyping configurator