Performance Marketing

Performance Marketing

  • Marketing: data-centric, performance driven
  • Measure what matters
  • Quantify results
  • Experimentation and continuous improvement
  • Financial Model – comprehensive financial model
  • Isolate critical growth variables
  • Cash flow
  • Measure and optimize CLV and LTV – min(CLV) + max(LTV)
  • Measure the Intangibles
  • Establish a baseline
  • Measure over time for performance reviews
  • Experimentation, scientific method
  • Optimizely
  • Data Centric Business
  • Data Strategy
  • Data Lakes
  • Analytics, reporting, dashboards, visualization
  • asdf