The Startup Way

Eric brings his entrepreneurial, innovation and lean startup principles to large enterprises including the US Government, and General Electric in a stunning 18 mo company wide rollout.

The Startup Way picks up where Eric Ries 2011 classic, The Lean Startup left off. Eric brings his entrepreneurial, innovation and lean startup principles to large enterprises including the US Government, and General Electric in a stunning 18 mo company wide rollout. I had a chance to meet the author and his GE collaborator, Beth Comstock, on the book tour.